Welcome to
THE XII ARCHETYPES QUIZ

Imagine you could sit down for a brainstorming session with your brand. Imagine asking the following questions & what their first, reactive answer might be.
Have fun, be swift, your first answer
might just be the best one.

"An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth"

-Jon Howard-Spink

Let's discover
the aligned tone
& voice of your brand!